Web improvements are meant to improve the productivity of websites. Search engine marketing (SEM) is one of the common improvements to websites. Search engine marketing is a process through which site owners gain traffic as well as visibility from search engines through paid search listings. Many use the phrase “search marketing” (SM) when referring to search engine marketing. However, the truth is that search marketing (SM) is a broader phrase that covers both search engine marketing (SEM) and search engine optimization (SEO). SEO is the brother version of SM that attracts listings and traffic through paid efforts.
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